It’s no secret that the digital marketing landscape changes rapidly.
In fact, with the shift to digital strategies, marketing on a whole has changed more in the last five years than it has in the last 20 years, or more, and there aren’t any signs of it slowing down any time soon. In order to successfully market your business, online marketers need to be constantly learning and staying on top of trends and strategies with the help of Server Log Audits, so they don’t lag behind their competition and use outdated practices.
With 2020 approaching, there’s no doubt that new trends will emerge based on the latest technology and consumer demands surrounding strategies like social media, content marketing, SEO, and PPC. Here are the top three trends that marketers shouldn’t ignore in the new year.
1. Voice Search
While some brands have already jumped on the voice search trend, it will be almost impossible to avoid in 2020. Voice search is becoming the new normal, with an expected 30 percent of internet browsing sessions ignoring a screen altogether by next year, and roughly 50 percent of searches will be voice searches.
So how can marketers capitalise on this trend? Make sure websites are optimised for voice search by changing short keywords into long tail keywords, and including keywords that sound more like questions rather than single word searches. An example would be changing a keyword from ‘best restaurants’ to ‘what are the best restaurants near me?’ By investing in this SEO strategy, you can ensure that you are staying ahead of the game and finding the best and most relevant keywords that are going to draw in more traffic.
2. Interactive content
Consumers are more engaged when the content they view is interactive and tend to make more purchases as well. The reason for this is because it’s a new and original type of content that helps draw attention and cut through the noise of all the other static content that’s already out there. It offers a unique browsing experience for consumers that also gives them a reason to stay on your website or social media page for longer. Interactive content is also extremely shareable, and as more people share your content, your brand awareness increases. You could also try affiliate marketing and here are some good examples of it.
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360-degree vides
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Quizzes and polls
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Shoppable posts
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AR and VR
3. Social messaging apps
This trend began in 2018, but it has been growing steadily since and next year will undoubtedly be hard to ignore. Social media messaging apps like WhatsApp, Facebook Messenger, and WeChat have shifted from interacting between friends to interacting between businesses as more and more brands are engaging with their customers this way. It allows a direct line of communication from business to customer, both potential customers and current customers, which is much more convenient. It also gives consumers that personalised marketing experience that they are looking for because they can get direct attention in an instant.
Businesses can use social messaging apps for a number of uses, including establishing and building relationships with their target audiences, educating their audiences about their services, products, or brand, increasing sales, and providing stellar customer support. A good question to consider going into the new year is how your business can utilise messaging apps to your benefit, and how they can help make your digital marketing strategy more personalised to improve your customer’s journey through the sales funnel.