Nespresso, the worldwide pioneer and reference in premium portioned coffee has launched an innovative new Boutique concept in Liverpool and the first of its kind in the UK. Located on Peter’s Lane at Liverpool ONE, Nespresso’s new retail environment surrounds guests in an immersive coffee experience allowing for deeper learning and coffee exploration. The Boutique will open its doors to the public on Thursday October 5.
This unique and brand-expansive concept is one of the first to open globally, with other Boutiques with a similar design having just opened in New York and Cannes, France. Throughout the Boutique, visitors will experience elements that reflect Nespresso’s deep commitment to sustainability, recycling of used Nespresso capsules and adherence to a circular economy – one that is restorative by nature and works to minimize waste through careful design.
Francisco Nogueira, Managing Director of Nespresso UK, said: “From our unparalleled commitment to sustainability and diverse range of Grand Cru coffees, to our innovative machine systems, we are constantly enhancing and reinventing how consumers experience Nespresso through every facet of our business. Our new Boutique concept is the latest example of our dedication to innovation and sustainability, showcasing the cornerstone of our business – our promise to delivering the highest quality coffee. Guests now have an opportunity to enjoy the Ultimate Coffee Experience we are known for through an immersive, journey of discovery; the further you go inside the Boutique, the deeper and richer the experience.”
The contemporary and bright space invites guests to explore new coffee tasting rituals, the latest Nespresso machines and accessories collection, and discover compelling stories highlighting the range of Grand Cru coffees and dedication to sustainability in a sophisticated surrounding.
Coffee Specialists will surprise and delight prospective consumers and existing Club Members with a variety of new experiences throughout the Boutique. They each spotlight a different element of the Ultimate Coffee Experience to deliver a unique and meaningful visit and deeper perspective into the Nespresso story.
The new Boutique experiences include:
A Sensorial Welcome: Upon entering the Boutique, Coffee Specialists introduce guests to the Grands Crus with a tasting of a carefully selected coffee from either the permanent range of Grands Crus or current Limited Edition releases.
Discovery at the Atelier Table: As guests continue their journey through the Boutique, perusing Nespresso’s smart and easy-to-use OriginalLine and brand new Vertuo machines (launching October 10th 2017) and accompanying accessories, a Coffee Specialist will assist them in exploring the coffee range further. They can taste two coffees side-by-side in order to better understand their taste preferences and Nespresso’s full range of 24 OriginalLine espresso Grands Crus and 20 Vertuo espresso and large-cup Grands Crus.
Sustainability and Circularity: The Boutique décor includes sustainably-designed materials including tabletops made of used coffee grounds from Nespresso’s factory in Switzerland, to wood which has been 100% sourced from Nespresso reforestation programs on coffee farms and technological solutions to reduce energy use. In addition to a capsule recycling drop-off point, the spotlight artwork in the Boutique has been created from recycled Nespresso aluminum.
Also taking place at the Atelier Table will be classes for those who wish to deepen their coffee knowledge even further. Guests are welcome to make an appointment with the Bard who is dedicated to coffee storytelling and will guide them through an interactive class to develop their coffee expertise and knowledge – from bean to cup. Classes follow a specially crafted curriculum focused on different elements of the coffee process, everything from a tasting flight of Pure Origin coffees to mastering the art of coffee with milk.
The new Nespresso Boutique concept and open format was designed by award winning architecture and interior design practice, Universal Design Studio which was founded by Edward Barber and Jay Osgerby. The new space, incorporating lush greenery and coffee trees, invites Liverpool ONE shoppers to explore and relax during their visit.
Nespresso’s full range of OriginalLine and brand new Vertuo machines (launching October 10th 2017), accessories, and coffees are available for purchase at the new Boutique in Liverpool. All Nespresso Grands Crus are packaged in aluminum, a material that preserves the quality and freshness of the coffee, and can be recycled over and over again. Nespresso is committed to make recycling as easy as possible and offers consumers several ways to recycle. Nespresso offers pre-paid Collect+ recycling bags which can be taken to one of more than 5,000 Collect+ drop off points in the UK. Alternatively, Nespresso can arrange for used capsules to be collected from people’s homes when new coffee orders are delivered or they can be returned to any Nespresso Boutique or Nespresso Café.
Today, Nespresso has 28 Boutiques in the U.K. and Ireland plus two Nespresso Cafes in London. To find a Boutique location near you, please visit www.Nespresso.com.