John Henry has apologised to Liverpool fans and staff for agreeing to join the European Super League.
The Premier League champions confirmed their withdrawal from the planned breakaway on Tuesday night alongside five of their top-flight counterparts.
Outrage towards the Super League simmered on Merseyside with supporters placing banners outside Anfield in clear opposition to the controversial plan.
Jurgen Klopp and several of the Reds’ first-team players also went public with their view against the botched midweek alternative to the Champions League.
In a video message posted on Wednesday, Henry acknowledged he had been the driving force within the club’s ownership in pursuing the Super League.
He said: “I want to apologise to all the fans and supporters of Liverpool Football Club for the disruption I caused over the past 48 hours.
“It goes without saying but should be said that the project put forward was never going to stand without the support of the fans.
“No one ever thought differently in England. Over these 48 hours you were very clear that it would not stand. We heard you. I heard you.
“And I want to apologise to Jurgen, to Billy [Hogan, chief executive], to the players and to everyone who works so hard at LFC to make our fans proud.
“They have absolutely no responsibility for this disruption. They were the most disrupted and unfairly so. This is what hurts most.
“They love your club and work to make you proud every single day.
“I know the entire LFC team has the expertise, leadership and passion necessary to rebuild trust and help us move forward.
“More than a decade ago when we signed up for the challenges associated with football, we dreamed of what you dreamed of.
“And we’ve worked hard to improve your club. Our work isn’t done.
“I hope you’ll understand that even when we make mistakes, we’re trying to work in your club’s best interests. In this endeavour I’ve let you down.
“Again, I’m sorry, and I alone am responsible for the unnecessary negativity brought forward over the past couple of days.
“It’s something I won’t forget and shows the power the fans have today, and will rightly continue to have.
“If there’s one thing this horrible pandemic has clearly shown, it’s how crucial fans are to our sport and to every sport. It’s shown in every empty stadium.
“It’s been an incredibly tough year for all of us; virtually no one unaffected.
“It’s important that the Liverpool football family remains intact, vital and committed to what we’ve seen from you globally, with local gestures of kindness and support.
“I can promise you I will do whatever I can to further that.”
Henry’s premiership of Liverpool as the figurehead of Fenway Sports Group has suffered a number of PR own goals during the previous five years alone.
Fans staged a walkout in 2016 amid plans by their American hierarchy to hike up match day ticket prices at Anfield as high at £77 before it was reversed.
FSG were also forced into an embarrassing climbdown over plans to furlough non-playing staff at the start of the pandemic using Government resources.
Peter Moore, the club’s ex-CEO, apologised in 2019 for attempts to trademark the word ‘Liverpool’ which was rejected by the Intellectual Property Office.